Mass Communication Principles and Practice

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Highlights

ISBN13:9789381695074
ISBN10:9381695074
Publisher:Global Academic Publishers & Distributors
Language:English
Author:B.K. Chaturvedi & S.K. Mittal
Subject:mass communication
Binding:Paperback
Publishing Year:2016
Pages:1134
Edition:2
SUPC: SDL632755993

Description

The book entitled Mass Communication: Principles and Practices is a comprehensive and critical study of the different dimensions of the process of communication. Newspapers, magazines, radio, television and, of course, the internet are the vital ingredients of mass communication. It is remarkable to point out that the application of some form of media is the hallmark of the discipline of mass communication. The distinguishing feature of this book is that it has given particular attention to the role of mass media in the context of India. All the major developments in the field of mass communication have been discussed and examined with a particular reference to India. As a matter of fact, this book provides the thorough study of mass media and its impact and relevance for India. The authors have made serious and sincere effort to incorporate all the key elements of mass communication both from the theoretical as well as empirical perspectives. This work is an invaluable source of knowledge for the graduate and post-graduate students undertaking mass communication.

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Product Type: Journalism & Mass Communication Books Media Studies Books
Brand: Global Vision Publishing House
Binding: Paperback

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