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INTRODUCTION
MBA in Marketing management is a program focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firms marketing strategy.
OBJECTIVE
The objective of this course is to enable the student to learn and grasp the concept of business disciplines. Marketing management focuses on the practical application of marketing techniques as well as the managements marketing resources and activities like
Marketing strategy
Organizational management and leadership
Implementation planning
POTENTIAL CAREER
There are many openings after completing the dual degree course in MBA with specialization in marketing management like:
Real Estate Management
International Business/Foreign Trade
Investment Management
CONTENT
Semester I
Financial Accounting Management
Business Communication
Managerial Economics
Managerial Practices and Organisational Behavior (MP & OB)
Human Resource Management (HRM)
Statistics
Semester II
Marketing Management
Management Information Systems (MIS)
Operations Management
Operations Research
Project Management
Semester III
Enterprise Resource and Planning
Entrepreneurship
Legal Aspects of Business
Management of Quality
Managing e-business
Semester IV
Advertisement and Sales Promotion
Capital Markets
Industrial Marketing
International Marketing
Principles and Practices of Management
ELIGIBILITY
Graduates in any discipline.
DURATION
2 Years (Mode: Semester)
FEE STRUCTURE
Lump Sum Fee: Rs. 44,000/-
Installment Structure:
Ist Installment with Application Form:Rs. 25,000/-
IInd Installment (with 6 months PDCs): Rs. 10,000/-
IIIrd Installment (with 6 months PDCs): Rs. 10,000/-
IVth Installment (with 6 months PDCs): Rs. 10,000/-
Total Fees: Rs. 55,000/-
or
Ist Installment with Application Form:Rs. 30,000/-
IInd Installment (with 2 months PDCs): Rs. 14,000/-
Total Fees: Rs. 44,000/-
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