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MBA in Marketing Management by DLP India

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MBA in Marketing Management by DLP India
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Highlights

  • Delivery via E-mail
    Non-Cancellable
    No Physical Dispatch
  • Type: PG Certificate
  • Accreditation By:Assam Downtown University(Approved by UGC,DEC,AICTE joint Committee)
  • Language: English
  • Stream: Management
  • University: Assam Downtown University
  • Course Duration: 2 Years
  • Brand: DLP India
  • Note: Non-cancellable Product
  • For queries and concerns drop a mail to learning@snapdeal.com
  • Mode of Delivery: You will receive access details via e-mail within 24 hours. NO physical dispatch.
  • SUPC: SDL020870023

Description



INTRODUCTION

MBA in Marketing management is a program focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firms marketing strategy.

OBJECTIVE

The objective of this course is to enable the student to learn and grasp the concept of business disciplines. Marketing management focuses on the practical application of marketing techniques as well as the managements marketing resources and activities like

Marketing strategy
Organizational management and leadership
Implementation planning
POTENTIAL CAREER

There are many openings after completing the dual degree course in MBA with specialization in marketing management like:

Real Estate Management
International Business/Foreign Trade
Investment Management
CONTENT

Semester I

Financial Accounting Management

Business Communication

Managerial Economics

Managerial Practices and Organisational Behavior (MP & OB)

Human Resource Management (HRM)

Statistics

Semester II

Marketing Management

Management Information Systems (MIS)

Operations Management

Operations Research

Project Management


Semester III


Enterprise Resource and Planning

Entrepreneurship

Legal Aspects of Business

Management of Quality

Managing e-business

Semester IV

Advertisement and Sales Promotion

Capital Markets

Industrial Marketing

International Marketing

Principles and Practices of Management

ELIGIBILITY

Graduates in any discipline.

DURATION

2 Years (Mode: Semester)

FEE STRUCTURE

Lump Sum Fee: Rs. 44,000/-

Installment Structure:

Ist Installment with Application Form:Rs. 25,000/-

IInd Installment (with 6 months PDCs): Rs. 10,000/-

IIIrd Installment (with 6 months PDCs): Rs. 10,000/-

IVth Installment (with 6 months PDCs): Rs. 10,000/-

Total Fees: Rs. 55,000/-

or

Ist Installment with Application Form:Rs. 30,000/-

IInd Installment (with 2 months PDCs): Rs. 14,000/-

Total Fees: Rs. 44,000/-

FAQs: Here you can have a look at our frequently asked questions. We have put together some simple answers to put to rest any queries you may have, Click here to take a look


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