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Principles of Marketing Management

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Highlights

  • ISBN13:9789381695678
  • ISBN10:9381695678
  • Language:English
  • Author:Abhishek Yadava, Kajal Rana & S.C. Arya
  • Publisher:Global Academic Publishers & Distributors
  • Pages:218
  • Binding:Paperback
  • Year:2015
  • Edition:2
  • Edition Details:2
  • SUPC: SDL754647137

Description

The 2nd edition of Principle of Marketing Management takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing manager face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.

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