Royal Challenge, commonly referred to by the abbreviation RC, is a brand of Indian whisky, manufactured by United Spirits Ltd, a subsidiary of the United Breweries Group. It was launched in the early 1980s. According to Binod K. Maitin, a United Breweries technician who oversees all the liquor blends for the company, Royal Challenge is a grain based whisky, blended with Scotch malts from the regions of Islay, Highlands and Spey side, and also includes Indian malts. In an article for The Wall Street Journal, reporter Eric Felton states that, About 12 percent of the blend comes from real malt whiskies, some of it made in India, some actual Scotch. The rest of the mix is a neutral spirit distilled from molasses. Its much easier and cheaper to grow sugar cane than barley in India. That means that, strictly speaking, Royal Challenge, like most Indian whisky, is actually a rum flavoured to pass as whisky.