Samsung developed a special colour technology for our Curved UHD TV called PurColour, which expresses a wider range of colours and shades that are as close to real life as it gets, bringing you closer to what nature intended. With all the 8 million pixels that come with a UHD display—four times more than a Full HD display—you need more colour adjustment points to create detailed images. Conventional UHD TVs have about 27 colour adjustment points, but PurColour dramatically increases that by more than 7 times, resulting in colours and shades that are much richer and more refined.Precision Black:-Precision Black technology enhances contrast by optimising light emission, making everything you see more vivid and dramatic. With a PQI 2x that of conventional Samsung models, you get deeper black and purer white shades with more definition.See amazing brightness in the darkest scenes:-Peak Illuminator heightens luminosity by boosting the LED backlights in bright areas of the screen. So when light appears in dark areas, like streetlights illuminating a cityscape, the moment is even more enchanting.Superbly minimal yet powerfully attractive:-Imagine a TV with the power to transform your space. Now imagine a TV designed to subtly yet powerfully draw your vision into the action on the screen. Both effects are courtesy of a unique dark silver bezel with an inwardly sloped chamfer. The contrasting lines supply a beautifully minimalist touch, while the inwardly cut chamfered bezel provides the depth needed to intensify the immersive viewing experience. A U-beam stand elevates the sense of immersion further, while adding a distinct touch of class.Auto Depth Enhancer:-Flat images come to life with Samsung’s Auto Depth Enhancer. Your TV intelligently applies varying levels of contrast enhancement to different areas and objects on the screen to give you a greater feeling of depth. Watch all your entertainment with a whole new level of realism.4 times the Full HD resolution:-Ultra HD viewing means you can see every intricate detail on the screen clearer than ever. Your Samsung UHD TV offers a resolution four times higher than Full HD, with accurate true-to-life colour. Enjoy a picture that’s optimised for even greater clarity and detail than you’ve ever seen before.A smarter TV that gets you right to your content instantly:-Your gateway to the all-new, smarter TV experience is right at the bottom of the screen, so you never lose sight of your current entertainment. The fun-to-use Smart TV menu bar gives you faster, smoother and truly intuitive access to all the content you love. There’s no need to fumble around searching for the content you want—it remembers your history, placing your most frequently used content right before your eyes on the menu bar so it’s easier than ever to find your favourite content. You can even explore exciting new kinds of content, because Samsung Smart TV continuously recommends new featured content that you may enjoy. Discover the most seamless Smart TV experience yet.Now you can truly enjoy all your Smart TV content and features with ease:-Say goodbye to those boring user manuals and say hello to an easier, more intuitive Smart TV that lets you dive straight into the content. It’s fast, powerful, full of fun, and most of all, easy to use. It puts all your favourite content right at your fingertips on an incredibly simplified Smart Hub that’s blazingly fast, thanks to Samsung’s Quad Core processor. It turns on in an instant, lets you zip between content and also remembers what you were watching for super quick playback. With all that power, you can multitask with ease, searching for content or information without leaving the show you’re watching. Your Smart TV experience just got a whole lot better.Your TV and mobile devices in perfect sync:-Samsung Easy Sharing makes it easy to share content between your TV and mobile effortlessly. Whether it’s a fun video on your smartphone you want to share with family, or that must-see TV show you were watching on the way home that just has to get on the big screen so you can free your hands. Samsung Smart TV picks up the signal when your device is close and seamlessly plays the content in the optimal resolution for the big screen. It works the other way around, too, letting you go mobile right away so you can freely move about your house while viewing your favourite content on your device. Perfectly seamless and perfectly in sync.Get your TV to brief you every morning:-Do you reach for your smartphone every morning to check the time and your schedule, and then turn your TV on to check the weather and news? Now, you can start the day with a personalised daily brief on your Samsung TV that takes care of all of them, on a big screen. Working in sync with the alarm set on your smartphone, your Samsung TV will automatically turn on and give you all the information you need to get your day started fresh. Meeting? Umbrella? Anniversary? Check, check and check.