Notifications can be turned off anytime from settings.
Item(s) Added To cart
Qty.
Something went wrong. Please refresh the page and try again.
Something went wrong. Please refresh the page and try again.
Exchange offer not applicable. New product price is lower than exchange product price
Please check the updated No Cost EMI details on the payment page
Exchange offer is not applicable with this product
Exchange Offer cannot be clubbed with Bajaj Finserv for this product
Product price & seller has been updated as per Bajaj Finserv EMI option
Please apply exchange offer again
Your item has been added to Shortlist.
View AllYour Item has been added to Shopping List
View AllSorry! Storm the Norm: Untold Stories of 20 Brands That Did It Best is sold out.
You will be notified when this product will be in stock
|
Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy.
This book features twenty such stories from an exciting mix of categories telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), financial services (Axis Bank), entertainment (PVR), travel (MakeMyTrip) and media (The Times of India). Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.
Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.
About the AuthorAnisha Motwani , a well-known business strategist, speaker and columnist, has been closely associated with some of the biggest companies in India over the past three decades.
Business Today rated her as one of the '50 Most Powerful Women in Indian Business' from 2009 to 2011. She was also in the 'Top 50 Women in Media, Marketing and Advertising' list, published by Impact, for four years in a row from 2011. She has, besides, been conferred the Udyog Ratan by the Institute of Economic Studies, New Delhi.
An architect of several well-known consumer brands, Anisha is also credited with creating vibrancy in some staid product categories. She has the exceptional ability to turn insights into theory and theories into action, and is a prominent member of several professional associations, industry bodies and corporate boards.
She is a regular speaker at national and global business forums and publishes her point of view on gender diversity, business, consumer and digital trends in MarketBuzzar.com a portal of marketing insights she has founded in addition to several leading publications.
Anisha lives in Delhi with her husband Mahinder and children Prerna and Prithviraj
The images represent actual product though color of the image and product may slightly differ.
Register now to get updates on promotions and
coupons. Or Download App