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ISBN13: 9781847940322
ISBN10: 1847940323
Language: English
Author: Heath, Chip,Heath, Dan
Publisher: Random House Business
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ISBN13: 9781847940322
ISBN10: 1847940323
Language: English
Author: Heath, Chip,Heath, Dan
Publisher: Random House Business
Binding: Paperback
Number of pages: 320
SUPC: SDL849988622

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Business, Investing & Management
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Description

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

About the Author:
Chip and Dan Heath are the co-authors of Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck. They also write a monthly column called 'Made to Stick' for Fast Company magazine. They have spoken and consulted at organisations such as Nike, Microsoft, the Nature Conservancy, the Navy, USAID/Tanzania and the American Heart Association.

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Product Type: Non Fiction Books Business, Investing & Management Books
Brand: Books
Age: General
Binding: Paperback
Language: Unknown
Publisher: Random House Uk

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