Launched in India in 1990, Van Heusen is yet another success story from the Madura Fashion & Lifestyle stable. The brand operates under license to Madura Fashion & Lifestyle in India and South East Asia. A premium lifestyle brand, Van Heusen assiduously follows the company mandate: fashion for the corporate world. The brand's target audience is the successful, sophisticated, erudite, multi-faceted professional. For the Van Heusen customer, elegance and style are not just fads, but a philosophy. And therefore, keeping their tastes in mind, Van Heusen was opposed to the conventional nine-to-five formal wear. Instead, the brand makes available a 24-7 self-expression range of garments to their target audience. The Van Heusen range is modern, minimalistic and timeless. It aims to be a complete lifestyle brand. Van Heusen has a few sub brands including VH Woman, V Dot and Van Heusen Sport.
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