Van Heusen is a premium lifestyle brand for men, women and youth. The brand embodies fashion for the corporate and reflects the current expression of elegance in today's context. Van Heusen believes that the design drivers for the brand are fashion and sophistication. The brand covers all aspects of an individual's clothing needs, be it corporate wear, casual wear, party wear or ceremonial wear, making it a complete lifestyle brand in the truest sense. The core audience is professionals and corporate executives - men and women who are successful, focused, articulate, well-travelled, confident and have a sense of style about them. They pursue success just as they do their other interests and passions, learning and exploring everything that comes their way.