"‘There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things’. —- Niccolo Machiavelli This book on management, Why People Fail, the third in the series which you are now holding in your hands, leans on Sumantra Ghoshal and the Bard. It looks at some of the lessons which Sumantra Ghoshal and the Bard brought out, about the management of change – change at the individual and a wider level. I have linked five Shakespearean characters with what Professor Sumantra Ghoshal wrote in his paper ‘The Smell of the Place’. This book on management, links the distant Shakespearean past with a current management concept and examines the nature of the lessons which can be pulled out. Living through change can be both a frightening and an exhilarating process. Very often there are no guidelines on which we can rely on to guide us through the trials and tribulations of change. We have to rely on our own intelligence and experience. I have experienced this in my career spanning five industries and so would you, the reader."