Do you know that regular soaps and shampoos have higher pH levels) ranging anywhere between 5 to10 that can change the natural 3.5 pH levels areas to cause itching, infections and foul odours. Switch to WOW cleansing wash that has been expertly formulated and ph balanced just for your intimate hygiene through the month, even during your periods. WOW cleansing wash contains LA to help keep the vaginal pH at a healthy and natural 3.5. It also has tea tree essential oil, an anti-oxidant rich natural ingredient that gently eliminates odour causing bacteria and brings soothing relief. WOW cleansing wash helps keep your intimate areas free of itching, infections, inflammation and foul odour everyday including during your periods. WOW freedom cleansing foaming wash intimate cleansing for feminine hygiene, easy foaming pump action , helps maintain vaginal and menstrual hygiene , helps maintain healthy vaginal pH , helps relieve itches, inflammation, infections and foul odours.