Li Ning Company Limited is a major Chinese athletic company which makes athletic shoes and sporting goods. Li-Ning branded products are targeted for consumers who participate in sports such as running, basketball
, badminton, football
and fitness. The company endorses a number of athletes and teams, both at home in China and abroad. In 2005, Li Ning created a joint-venture with French sports apparel company, AIGLE, giving Li Ning the exclusive rights to be the distributor of AIGLE's products in China for 50 years.