Sparkles is one of the most popular jewellery brands in the country today with a presence in over 250 locations in various cities across India. Sparkles is a sub-brand that is owned by Poddar Diamond Ltd and it reflects international quality with Indian values. Sparkles' vast variety of designs allows every customer a choice of jewellery to reflect her personality, tastes and to suit every occasion. It has gold and diamond studded jewellery matching various lifestyle, occasion and price points that cater to diversified customers. Each of its products is also supported by Certificate of Authenticity.