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In the new era, where every per on action have the potential to have a global impact, we mu t redefine what it mean to be a true Profe ional." By common definition, a profe ional i omeone who po e e the kill and knowledge whether a pre tigiou univer ity degree or imply year of on-the-job training - nece ary to do a job. For centurie , we have relied on thi definition to help u determine who i capable and who i not. But every day we ee example of o-called profe ional who do more harm than good: a few irre pon ible banker who e get-rich-quick cheme led to a global financial meltdown; a once-re pected hedge fund manager charged with running the world large t Ponzi cheme and robbing hi client of billion ; a team of executive who iphoned fund from their employee pen ion plan ...the li t goe on. So how can we weed out the be t from the wor t when the accepted tandard are no longer enough, and when even the mo t powerful and re pected among u cannot be tru ted to behave re pon ibly? According to bu ine man and be t elling author Subroto Bagchi, the fir t tep i to redefine what it mean to be a profe ional. Today, it take more than ju t aptitude; it take a commitment to doing what right, not only for your bu ine , but for ociety a a whole. In a world where patient , client , and cu tomer can no longer completely tru t the advice given to them, The Profe ional outline the explicit and implicit code of conduct.
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