Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as a small operation in Konnagar (near Calcutta) in 1932. In January 1934, the foundation stone for the first building of Bata's operation - now called the Bata. Today, Bata India has established itself as India's largest footwear retailer. Its retail network of over 1200 stores gives it a reach that no other footwear company can match. The new range of Bata's better quality footwear is aimed at offering a superior shopping experience to its customers.