Description: Businesses have to act in self interest but to what extent should they sacrifice ethical
behaviour? The question has become increasingly relevant with the recent high profile corporate
scandals such as Satyam and the 2G scam.
But can, and should, a business behave ethically at all? Is the corporate social responsibility of a
company just to make profits as Nobel Prize winning economist, Milton Friedman, once famously
declared?
In this timely book, Professor Manikutty takes us through the minefield of business and ethics looking
at the ways in which ethics enters work and the choices available to companies and to individuals. He
argues that being ethical is not a simple question of doing the right thing vs the wrong thing; it is to
find a balance between multiple right or wrong choices, arriving at not a solution but a compromise.
Using a variety of examples and case studies from Indian businesses, Being Ethical is an indispensable
book for any responsible manager.
About the Author Professor S. Manikutty has specialized in Business Policy and Strategy and his areas of interest
include strategic management and competitive strategy, leadership, global competitiveness of
industries, corporate governance and strategies for family businesses. He is the Regional Editor
(Asia and the Pacific) of European Journal of International Mangement (EJIM), a member of the
Editorial Board of Vikalpa, the journal of IIM Ahmedabad, Journal of Human Values published
by the Indian Institute of Management, Calcutta and of International Journal of Innovation and
Incubation published by Chinese Business Incubation Association (Taiwan) as well as associate
editor of Journal of Asia Entrepreneurship and Sustainability published by St. Paul University
(Quezon City, Philippines).
