United Colors of Benetton is a global fashion brand, based in Treviso, Italy. Its name comes from the Benetton family who founded the company in 1965. Its products include women’s wear, menswear, children’s wear and underwear. They have expanded into perfumes, stationery, eyewear and travel bags in recent years. Benetton has a network of over 6,500 stores in 120 countries. The stores are managed by independent partners and generate a total turnover of over 2 billion euro. The brand is also known for sponsorship of a number of sports, and for the provocative and original "United Colors" publicity campaign.