Bold signifies the general mood that exists in the country. India has been growing fast and there is prosperity all around. There is an aggression and boldness all around which is visible in our lifestyle, the media. Whatever you may be today, BOLDNESS is the new cult, and it is the new fashion. It is nothing but the new formed confidence in the youth of the country irrespective of your age or your status. This is the reason that we decided to name our new collection as BOLD.