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Branding Astras

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Highlights

  • NA
  • ISBN13: 9788132108610
  • ISBN10: 8132108612
  • Language: English
  • Author: Kapoor J
  • Publisher: Sage Publications (I) P. Ltd.-New Delhi
  • SUPC: SDL652565896

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Country of Origin or Manufacture or Assembly India
Common or Generic Name of the commodity Business, Investing & Management
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Description


Book Description:
These practice-based books coming from Jagdeep Kapoor who heads Samsika Marketing and has helped build brands such as Nakshatra, Godrej Cinthol, Asmi Diamonds to name a few, are aimed at helping marketers develop winning brand strategies. Packed with action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. Well illustrated with examples of latest brands, this set is a must have for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.

The books in this set includes�
24 Brand Mantras (2e) by Jagdeep Kapoor
9 Brand Shaastras (2e) by Jagdeep Kapoor
Branding Demystified by Harsh V Verma
Table of Contents:

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