This book was published by McGraw Hill Education (India) Private Limited in the year 2006.
Synopsis
Building Brand Value is a book which talks about the 5 essential steps to building a big brand, the scope, capabilities and outcomes of marketing. It talks about what marketing is and how brand value is to be built, with the right approach.
Ever wondered how a person, an institution or a business entity builds its brand value from scratch and got to this point? The book Building Brand Value actually talks about how a methodology can be evolved, and how it can be applied in India, a developing nation. The books also teach one about the basic funds of building a new brand and how to make an existing brand more valuable and stronger by following five intrinsic steps. More to the point this book also provides insights on brand audit and positioning options, along with the usages of marketing and brand managers specifically targeted to the Indian companies.
About the Author
M G Parameswaran is currently serving as an advisor to the Management Board of the FCB Ulka Mumbai Group. He is also the President of Advertising Agencies Association of India and has authored up to 7 books on marketing and consumer behaviour. This book can be bought from Snapdeal for the best market price. Get this book at the best price online at Snapdeal under the category Business.
