Burberry was founded in 1856 when 21-year-old Thomas Burberry (1835 - 1926), a former draper's apprentice, opened his own store in Basingstoke, Hampshire, England. Burberry is a British luxury fashion house, manufacturing clothing and other apparel. Its distinctive check pattern has become one of its most widely copied trademarks.
The company has branded stores and franchises around the world, and also sells through concessions in third party stores. It also runs a catalogue business and has a fragrance line. Both HM Queen Elizabeth and HRH The Prince of Wales have granted the company Royal Warrants. Today, Burberry's trademark products are its fashionable handbags and exclusive fragrances. The current Design Director is Christopher Bailey The trench black, white, and red pattern known as haymarket check or the "Burberry classic check" was first used as a lining for the Burberry trenchcoat in 1924.
The Novacheck was introduced for the younger market, later altered by making it more "exploded" (bigger) and slanted in a diamond or "mitre". So in a glance, the base price entry level for younger market is Nova (base level), then Haymarket Check for the older customers who like to stick to the traditional look, and then theres the Housecheck.
Elegant, fresh, modern...
Hip British brand Burberry often presents its wares in the emblematic, trendsetting plaid and so they do on this flask-shaped bottle, as much fun inside as it is on the outside. Young talented perfumer Olivier Polge was given a brief for an upbeat, vibrant cologne aiming at modern, young men who need some olfactory buzz which would act as a pick-me up in the mornings and a conversation piece in the evenings (and why not as a pick-up line too!) He amply delivered with a composition that sprinkles one pinch of hot black pepper over cool vetiver grass essence, thus creating tension, and folding the whole into tangy notes of French citron for much needed freshness. Serve up cool!
TOP NOTE: Green Mandarin, Ginger, Bergamot, Cardamom
HEART NOTE: Nutmeg, Cedar, Wild Rose
BASE NOTE: Oriental Woods, Gray Musk, Tonka Bean
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