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Certified Search Engine Optimization Professional Course (CSEOP) is a great platform for the participants who wish to develop an expertise in Search Engine Optimization. This course allows participants to excel their skills in one of most evolving domains of Digital Marketing, viz. Search Engine Optimization.
Features of this Professional Certification in Search Engine Optimization are:1. Vskills (Govt. Of India Initiative) Certified Course.
2. It Enriches participants with updated content.
3. Self-study material will provide insights on Search Engine Optimization.
4. Due to 24 hours support on discussion forum, participants can get their queries solved at any point of time.
Since, this is a professional certification in Search Engine Optimization; therefore, it covers all aspects of the same such as, On-page Optimization, Off-page Optimization, Search Engine Algorithms (Part 1), and Search Engine Algorithms (Part 2).
Who can opt this course? Sales and Marketing professionals Entrepreneurs Digital Marketing Professionals Students
What will you get in this course? Self-Study Presentations Audio Video Tutorials Certification Exam: Intermediate
How to get CSEOP (Certified Search Engine Optimization Professional) Certification?
On registration, you will start receiving video sessions every week. You will have to develop understanding of various SEO related concepts through all the material provided.
In case you have any question/doubt on the content, you can use our 24*7 Discussion forum to ask your questions from the trainers.
Once you complete all the course material, you will become eligible to appear in the CSEOP Exam at your preferred testing centers. We have 70+ exam centers in India. Following are the exam details:
CSEOP Exam Duration: 60 minutes
No. of Questions: 50
Maximum Marks: 50, Passing Marks: 25 (50%)
There is No negative marking in this exam
Course Syllabus
Session 1
On-Page -Optimization What is On-page Optimization Keyword Research with Google Keyword Planner How to select Domain Name? Page Naming {URL Structuring} and Folder Naming Image Naming, Image Title and ALT Tags Creation What are Meta Tags - Description, Keywords, Author, Country, Robots Redirection Tags Headings Tags {H1 to H6} What is Content Writing? SEO Friendly Content Writing {Insert keywords in content} Anchor Text, Link Title Robots.txt file use and creation HTML Sitemap creation XML Site Map Creation ROR text sitemap Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool) Why is Alexa Rank Important? Alexa Integration
Session 2
Off-Page-Optimization Course What is Off-page Optimization? What are Backlinks? Why Backlinks are Important? How to Get Backlinks? Difference between Do-Follow and No-Follow Backlinks What is Google Page Rank? How to increase Page Rank? Search Engine Submissions What is Content Writing? Directory Submissions Article writing and submissions Press Release writing and submissions Blog posting and comment writing Classifieds posting Forum Posting Business Listing Social Bookmarking Social Networking RSS Feeds Link Exchange (one way, two way and three way)
Session 3
Search engine Algorithms (Part-1) Basics What is Search Engine Algorithms? How Algorithms Works? Why Search Engine need to update its Algorithm? Search Engine Penalties and Recoveries. Why Search Engine penalize a website?
Session 4
Search engine Algorithms (Part-2) Advanced What is Google Panda Algorithm? What is Google Penguin? What is Google EMD Update? How to save your site from Google Panda, Penguin and EMD Update? How to recover your site from Panda, Penguin and EMD?
USP of Product
Govt. of India Certified Course Latest Updated Content Hands-on Projects and Weekly Assignments 24X7 Support on Discussion Forum
How to use?
1. Purchase course on Snapdeal
2. Receive User ID and Password from Didital Vidya
3. Schedule lectures from the given slots of batches
4. Start learning
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