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Buy Digital Marketing Online Course & Get Social Media Marketing Online Course Free by eduCBA

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Highlights

  • Delivery via E-mail
    Non-Cancellable
    No Physical Dispatch
  • Stream:Digital Marketing
  • Certification:Yes
  • Language:English
  • Format:Online Study Material
  • SUPC: SDL583115396

Description


 Syste m (Hardware/Software) Requirements
Operating SoftwareWindows XP or Higher
ProcessorMinim um P4 or Higher
RAM1 GB or Higher
BrowserAny
Recommended Internet SpeedMinimum 1MBPS
Supported Browser Plug-ins* Updated Flash Player, * Update Java
Other RequirementsSpeaker or headphone
Prdocut Description
This Course introduces students to different digital marketing possibilities. Students are able to decide on different types of digital marketing campaigns and manage those accordingly in both consumer and business markets. Different types of operations of digital marketing are introduced. Course creates basic understanding of internet and mobile marketing. Time is also devoted to pertinent issues in the web such as social media, communities, virtual worlds, blogs and viral marketing. The course is structured the following way and details are discussed as mentioned below:

1. Introduction to Digital Marketing: All current innovation in marketing is through digital channels. This opening lecture demonstrates the power of applying digital concepts across the marketing function in any business.

2. Search Engine Optimization: SEO is about attracting the right customers at the right time. This module will equip you with the core understanding, technical knowhow and insight to build an SEO strategy that will stand up in today's fiercely competitive online marketplace.

3. Search Engine Marketing: SEM aims to promote websites by increasing their visibility in search engines through both optimization and sponsored placements. You will learn how to use them both in tandem to achieve the best results.

4. Pay per Click Marketing: Pay per click (PPC) advertising campaigns allow you to maximize your company's visibility on key search engines such as Google, Yahoo and Bing. You will learn to develop an effective PPC strategy and achieve demonstrable return-on-investment (ROI). This module provides you with the essentials of planning and managing PPC campaign.

5. Email Marketing: Email Marketing, when carried out properly is still one of the most effective forms of digital marketing. This module will teach you about Data Protection, Opt-In Subscriber Management, E-Mail Design and Content, Email Delivery and Reporting.

6. Social Media Marketing: This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks. It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR.

7. Digital Display Marketing: This module will provide you with a comprehensive understanding of the creation deployment and management of Digital Display Advertising including display, search, affiliate, email, mobile & social, to give delegates the broadest view of digital advertising opportunities.

8. Mobile Marketing: This module provides you with a solid understanding of the rapid evolution of mobile marketing landscape. Focusing on cutting-edge case studies you will gain knowledge of the technologies and terminology of mobile marketing.

9. Website Analytics: Your digital marketing is only as effective as the analytical insights derived from online activities. This module guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. You will understand the most important and appropriate metrics and how to use them to improve your digital activities.

10. Planning Integrated Digital Marketing Campaigns: Digital Marketing is driving the agenda in marketing departments and this module will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities including display, search, affiliate, email, mobile and social.

Course Curriculum

Section1:Introduction

  • Lecture1:Introduction

    Section2:Popular Social Networking Sites and Their Statistics

  • Lecture2:Facebook Content Statistics
  • Lecture3:Twitter Statistics and Orkut Network Globally
  • Lecture4:MySpace Statistics
  • Lecture5:Linkedin Statistics and Google+
  • Lecture6:Google+ and VKontakt
  • Lecture7:A Comparison of Social Networking Sites

    Section3:Customers and Digital Marketing

  • Lecture8:Understanding Customers from Digital Marketing Perspective
  • Lecture9:The Asian Market
  • Lecture10:Digital Marketing Goals and Core Marketing Activities
  • Lecture11:What is Digital Marketing

    Section4:Facebook Marketing

  • Lecture12:Facebook Marketing

    Section5:Twitter Marketing

  • Lecture13:Starting with Twitter Marketing
  • Lecture14:Brand and Promote Business on Twitter
  • Lecture15:Doing more with Twitter

    Section6:Orkut Marketing

  • Lecture16:Orkut in India and Globally
  • Lecture17:Orkut Marketing and Micro Blogging

    Section7:SEO,SMM,PPC

  • Lecture18:seo,smm,ppc- part - 1
  • Lecture19:seo,smm,ppc- part - 2
  • Lecture20:seo,smm,ppc- part - 3
  • Lecture21:seo,smm,ppc- part - 4
  • Lecture22:seo,smm,ppc- part - 5
  • Lecture23:seo,smm,ppc- part - 6
  • Lecture24:seo,smm,ppc- part - 7

    Section8:Swot, Pets, Porters Model

  • Lecture25:Swot, Pets, Porters Model Part 1
  • Lecture26:Swot, Pets, Porters Model Part 2
  • Lecture27:Swot, Pets, Porters Model Part 3
  • Lecture28:Swot, Pets, Porters Model Part 4

    Section9:Facebook Marketing

  • Lecture29:Facebook Marketing Part 1
  • Lecture30:Facebook Marketing Part 2
  • Lecture31:Facebook Marketing Part 3

    Section10:Blogging

  • Lecture32:Blogging Part 1
  • Lecture33:Blogging Part 2
  • Lecture34:Blogging Part 3
  • Lecture35:Blogging Part 4
  • Lecture36:Blogging Part 5
  • Lecture37:Blogging Part 6
  • Lecture38:Blogging Part 7

    Section11:Email Marketing

  • Lecture39:Email Marketing Part 1
  • Lecture40:Email Marketing Part 2
  • Lecture41:Email Marketing Part 3
  • Lecture42:Email Marketing Part 4
  • Lecture43:Email Marketing Part 5
  • Lecture44:Email Marketing Part 6

    Section12:Email,Spam,Sucessrate,Software

  • Lecture45:Email,Spam,Sucessrate,Software Part 1
  • Lecture46:Email,Spam,Sucessrate,Software Part 2
  • Lecture47:Email,Spam,Sucessrate,Software Part 3
  • Lecture48:Email,Spam,Sucessrate,Software Part 4
  • Lecture49:Emailstrategies and Approach
  • Lecture50:Email Mobile Marketing Strategies,Paid Vsfree Approach

    Section13:Nature of Email Design

  • Lecture51:Nature of Email Design Part 1
  • Lecture52:Nature of Email Design Part 2
  • Lecture53:Nature of Email Design Part 3
  • Lecture54:Nature of Email Design Part 4

    Section14:Responsive Email Design

  • Lecture55:Responsive Email Design Part 1
  • Lecture56:Responsive Email Design Part 2
  • Lecture57:Responsive Email Design Part 3
  • Lecture58:Responsive Email Design Part 4

    Section15:Emarketing and Legal Issues

  • Lecture59:Email Marketing and Legal Issues Part 1
  • Lecture60:Email Marketing and Legal Issues Part 2

    Benefits

  • eduCBA e-campus
  • Virtual campus powered by robust LMS which enables to study through internet with cutting edge features
  • Online Video Training Material
  • Presentation Slides

    USP of the product

  • * 24 x 7 online access
  • * Learn from tutorials curated by expert industry professionals and trainers
  • * Certificate of Completion
  • * Practical application oriented skills

    How to use? (Steps to use Study Material)

  • Step 1 - eduCBA sends the redemption coupon along with the registration link.
  • Step 2 - Student will register with his register email id and coupon Step 3 - Student receive the course access and password on his/her email id
  • Step 4 - Login using your email id and password and start learning

    To get more information, you may want to watch the video below


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