Syste
m (Hardware/Software)
Requirements
Operating
Software | Windows XP or
Higher
| Processor | Minim
um P4 or Higher
| RAM | 1 GB or
Higher
| Browser | Any
| Recommended Internet
Speed | Minimum 1MBPS
| Supported Browser
Plug-ins | * Updated
Flash Player, * Update Java
| Other
Requirements | Speaker or
headphone | |
Prdocut DescriptionThis Course introduces students to different digital marketing possibilities. Students are able to decide on different types of digital marketing campaigns and manage those accordingly in both consumer and business markets. Different types of operations of digital marketing are introduced. Course creates basic understanding of internet and mobile marketing. Time is also devoted to pertinent issues in the web such as social media, communities, virtual worlds, blogs and viral marketing. The course is structured the following way and details are discussed as mentioned below:
1. Introduction to Digital Marketing: All current innovation in marketing is through digital channels. This opening lecture demonstrates the power of applying digital concepts across the marketing function in any business.
2. Search Engine Optimization: SEO is about attracting the right customers at the right time. This module will equip you with the core understanding, technical knowhow and insight to build an SEO strategy that will stand up in today's fiercely competitive online marketplace.
3. Search Engine Marketing: SEM aims to promote websites by increasing their visibility in search engines through both optimization and sponsored placements. You will learn how to use them both in tandem to achieve the best results.
4. Pay per Click Marketing: Pay per click (PPC) advertising campaigns allow you to maximize your company's visibility on key search engines such as Google, Yahoo and Bing. You will learn to develop an effective PPC strategy and achieve demonstrable return-on-investment (ROI). This module provides you with the essentials of planning and managing PPC campaign.
5. Email Marketing: Email Marketing, when carried out properly is still one of the most effective forms of digital marketing. This module will teach you about Data Protection, Opt-In Subscriber Management, E-Mail Design and Content, Email Delivery and Reporting.
6. Social Media Marketing: This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks. It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR.
7. Digital Display Marketing: This module will provide you with a comprehensive understanding of the creation deployment and management of Digital Display Advertising including display, search, affiliate, email, mobile & social, to give delegates the broadest view of digital advertising opportunities.
8. Mobile Marketing: This module provides you with a solid understanding of the rapid evolution of mobile marketing landscape. Focusing on cutting-edge case studies you will gain knowledge of the technologies and terminology of mobile marketing.
9. Website Analytics: Your digital marketing is only as effective as the analytical insights derived from online activities. This module guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. You will understand the most important and appropriate metrics and how to use them to improve your digital activities.
10. Planning Integrated Digital Marketing Campaigns: Digital Marketing is driving the agenda in marketing departments and this module will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities including display, search, affiliate, email, mobile and social.
Course Curriculum
Section1:Introduction
Lecture1:Introduction
Section2:Popular Social Networking Sites and Their Statistics
Lecture2:Facebook Content Statistics
Lecture3:Twitter Statistics and Orkut Network Globally
Lecture4:MySpace Statistics
Lecture5:Linkedin Statistics and Google+
Lecture6:Google+ and VKontakt
Lecture7:A Comparison of Social Networking Sites
Section3:Customers and Digital Marketing
Lecture8:Understanding Customers from Digital Marketing Perspective
Lecture9:The Asian Market
Lecture10:Digital Marketing Goals and Core Marketing Activities
Lecture11:What is Digital Marketing
Section4:Facebook Marketing
Lecture12:Facebook Marketing
Section5:Twitter Marketing
Lecture13:Starting with Twitter Marketing
Lecture14:Brand and Promote Business on Twitter
Lecture15:Doing more with Twitter
Section6:Orkut Marketing
Lecture16:Orkut in India and Globally
Lecture17:Orkut Marketing and Micro Blogging
Section7:SEO,SMM,PPC
Lecture18:seo,smm,ppc- part - 1
Lecture19:seo,smm,ppc- part - 2
Lecture20:seo,smm,ppc- part - 3
Lecture21:seo,smm,ppc- part - 4
Lecture22:seo,smm,ppc- part - 5
Lecture23:seo,smm,ppc- part - 6
Lecture24:seo,smm,ppc- part - 7
Section8:Swot, Pets, Porters Model
Lecture25:Swot, Pets, Porters Model Part 1
Lecture26:Swot, Pets, Porters Model Part 2
Lecture27:Swot, Pets, Porters Model Part 3
Lecture28:Swot, Pets, Porters Model Part 4
Section9:Facebook Marketing
Lecture29:Facebook Marketing Part 1
Lecture30:Facebook Marketing Part 2
Lecture31:Facebook Marketing Part 3
Section10:Blogging
Lecture32:Blogging Part 1
Lecture33:Blogging Part 2
Lecture34:Blogging Part 3
Lecture35:Blogging Part 4
Lecture36:Blogging Part 5
Lecture37:Blogging Part 6
Lecture38:Blogging Part 7
Section11:Email Marketing
Lecture39:Email Marketing Part 1
Lecture40:Email Marketing Part 2
Lecture41:Email Marketing Part 3
Lecture42:Email Marketing Part 4
Lecture43:Email Marketing Part 5
Lecture44:Email Marketing Part 6
Section12:Email,Spam,Sucessrate,Software
Lecture45:Email,Spam,Sucessrate,Software Part 1
Lecture46:Email,Spam,Sucessrate,Software Part 2
Lecture47:Email,Spam,Sucessrate,Software Part 3
Lecture48:Email,Spam,Sucessrate,Software Part 4
Lecture49:Emailstrategies and Approach
Lecture50:Email Mobile Marketing Strategies,Paid Vsfree Approach
Section13:Nature of Email Design
Lecture51:Nature of Email Design Part 1
Lecture52:Nature of Email Design Part 2
Lecture53:Nature of Email Design Part 3
Lecture54:Nature of Email Design Part 4
Section14:Responsive Email Design
Lecture55:Responsive Email Design Part 1
Lecture56:Responsive Email Design Part 2
Lecture57:Responsive Email Design Part 3
Lecture58:Responsive Email Design Part 4
Section15:Emarketing and Legal Issues
Lecture59:Email Marketing and Legal Issues Part 1
Lecture60:Email Marketing and Legal Issues Part 2
Benefits
eduCBA e-campus
Virtual campus powered by robust LMS which enables to study through internet with cutting edge features
Online Video Training Material
Presentation Slides
USP of the product
* 24 x 7 online access* Learn from tutorials curated by expert industry professionals and trainers* Certificate of Completion* Practical application oriented skillsHow to use? (Steps to use Study Material)
Step 1 - eduCBA sends the redemption coupon along with the registration link. Step 2 - Student will register with his register email id and coupon Step 3 - Student receive the course access and password on his/her email idStep 4 - Login using your email id and password and start learningTo get more information, you may want to watch the video below
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