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Highlights

Oppel, Andy
Language: English
Author: Judy Strauss, Raymond Frost
Publisher: Phi Learning
Publishing Date:2012
ISBN13: 9788120345010
ISBN10: 8120345010
Pages: 448
Binding: Paperback
Category: Academic and Professional
SUPC: 1611073

Description

Book Description:
This popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategic perspective.

New to this edition :

New chapter on engaging customers with social media.

Extensive discussion on buying social media ads; using individual targeting with widgets and engaging social network users with ads.

Extensive updation of the topic statistics about internet use and strategy effectiveness.
Features:

Contents:

About the Author:
JUDY STRAUSS, Associate Professor of Marketing, University of Nevada, Reno. |RAYMOND FROST, Professor of Management Information Systems, Ohio University.

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