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Elizabeth Taylor wasn't the first star to launch her own fragrance, but she was certainly the most successful one. Her debut scent, 1987's Passion, was an instant best seller; White Diamonds, launched in 1991, remains among the most popular today.
After Passion's launch, Taylor was hit with a lawsuit from Annick Goutal, which also had a scent called Passion. A judge ordered the Taylor scent be removed from 55 stores.
In 1991, she starred in a 2:45 commercial for White Diamonds as part of a $20 million advertising campaign. This shorter version appeared on television.
Faced with hecklers on her White Diamonds fragrance tour, opportunity to destigmatize people with AIDS.
Last year, the actress and activist released Violet Eyes, which was named by her fans on Twitter. She preferred "Follow Me," but her followers instead voted for her most famous attributes.
Rich, sensual, brilliant...
White Diamonds is a fragrant demonstration of Elizabeth Taylor's personal style and affinity for all things glamorous. A soft yet crisp white flower scent with exotic ingredients like Amazon lily, Egyptian tuberose, Turkish rose and Italian orris; patchouli, amber and sandalwood give a rich and sensual brilliance to White Diamond's base. Launched in 1991.
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