Founded in 1972 by Stephen Marks, French Connection the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand.
Brand Marketing India (BMI), the exclusive licensee for French Connection in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since opened 22 points of sale across 10 cities.
BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of in-store service.
Luscious, dynamic, sexy, provocative, just like its name, FCUK Him is the first fragrance of young English brand FCUK (French Connection United Kingdom). FCUK Him is a modern, fresh oriental fragrance. The top notes are aromatic, composed of fragrant herbs, basil, lavender, and rosemary, with accords of Sangria. The heart is composed of hemp, Mexican sage, green pepper and tea leaf. Sensual oriental base features vanilla, patchouli, and ebony. It was created in 2004. The nose behind this fragrance is Geza Schoen.
