The book provides certain basic but important information on the entrepreneurial process and deftly blends theory with practice.
Critical issues like how to tap market opportunities, mobilize resources, and secure exclusive business rights to novel ideas are extensively discussed in the text. Besides, chapters are also devoted to methods practised in conducting feasibility studies on proposed ventures and techniques of product development process.
Intended primarily for the undergraduate and postgraduate students of commerce and management, the text can also be referred to by those pursuing diploma courses on entrepreneurial development. This accessible text should also be of immense help to those bracing themselves for an entrepreneurial career.
This second edition has an additional chapter (Chapter 9) on Product Pricing, which will be invaluable to all entrepreneurial firms, and an Appendix (Appendix J)—on information guide on New Venture Scheme.
KEY FEATURES :
Provides study questions at the end of each chapter.
Gives, in Appendices, detailed information on venture capital funds, offices of Small Industries Services Institute (SISI) as well as patent offices, trademark offices, etc., in various Indian states.
Acquaints the reader with global organizations, e.g. World Trade Organization (WTO) and World Intellectual Property Organization (WIPO).
About the Author:H. NANDAN (PhD; Fellow–Narottam Morarjee Institute of Shipping, Mumbai) has more than a decade of teaching experience in institutions such as City College of Commerce & Business Administration and Umeshchandra College, Kolkata. He has over three decades of experience in various industries as well.