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Syste
m (Hardware/Software)
Requirements
| Operating
Software | Windows XP or
Higher
| | Processor | Minim
um P4 or Higher
| | RAM | 1 GB or
Higher
| | Browser | Any
| | Recommended Internet
Speed | Minimum 1MBPS
| | Supported Browser
Plug-ins | * Updated
Flash Player, * Update Java
| | Other
Requirements | Speaker or
headphone | |
Prdocut DescriptionThe course takes you through the basic theoretical and practical aspects of the research world and helps you understand how marketing research has become an essential part of every business.This course depicts the types of Research,its importance, the process,concepts in Research as well as covers practical aspects of fieldwork, data analysis and interpretation.
Do you have a product idea? You think that this product will work in the market but not sure. The determining factor of whether it will sell or not depends on your market. Before launching this product in the market, we need to answer a few questions like whether the product will really sell. If there is a market exists for the product or not. Whether there is a competitor with similar product in the market. What segment the product will attract more? Where will I find this segment? And many more questions need to be answered before launching the product. That means a good market research is very important before launching a product. And digging even deeper into the market to see what sort of things buyers are saying they like or don't like is also important. This helps you create a better product or service, or improve your existing one, to be exactly what your potential buyers want. So whether you have an idea you "think will sell," or you have a product or service already created, you'll have the peace of mind that you're doing the right thing, and ensure that you have done everything in your power to know whether or not your idea will sell.
In this course, we will touch upon every important aspects required for doing a great research. This course will help you better understand how to examine your market further to uncover what your buyers really want - which is the most important aspect in developing your product or service. We will cover the following modules in this course:
Market Research BasicsMarket Research ProcessTypes of researches, classificationsQuestionnaire, scaling, rating etcSamplingField ProceduresHypothesis TestingCase StudyCourse Curriculum
Section1:Syllabus Introduction
Lecture1:Syllabus Introduction
Section2:Marketing Research Basics
Lecture2:Research basics, Market Research vs Marketing Research
Lecture3:Uses of Research
Lecture4:Basic and Applied Research
Lecture5:Managers and Rersearch
Lecture6:Types of Researchers
Lecture7:External Researchers
Lecture8:limitations and ethics
Lecture9:Data warehousing and mining
Section3:Market Research Process
Lecture10:Market Research Process and Stages
Lecture11:Stage 2 and 3 of Researches
Lecture12:Stage 4 of Research Process
Lecture13:Stages 5 and 6 of Research Process
Section4:Types of Researches and Classifications
Lecture14:Types of Research
Lecture15:Other types and Research Hurdles
Lecture16:Applications of market research
Lecture17:classification of research design
Lecture18:Broadly-types of research
Lecture19:Research Problem
Section5:Questionnaire, Scaling and Rating
Lecture20:principles of questionnaire design
Lecture21:steps in survey instruments
Lecture22:Flowerpot Approach
Lecture23:Cover Letter
Lecture24:supplementary documents with survey
Lecture25:scaling procedures
Lecture26:Rating Scales
Section6:Sampling
Lecture27:sampling basics
Lecture28:probability sampling
Lecture29:non probability sampling
Section7:Field Procedures
Lecture30:Design and Organise fieldwork
Lecture31:Control Procedures on Field
Section8:Hypothesis Testing
Lecture32:Hypothesis testing bas
Lecture33:Type 1 and type 2 errors
Lecture34:seven steps to hypothesis testing
Lecture35:critical region analysis
Section9:Case Study and Findings
Lecture36:Case study intro
Lecture37:synopsis of nestle and cadbury
Lecture38:The Research elements
Lecture39:Questionnaire
Lecture40:Data analysis
Lecture41:Findings
Lecture42:Suggestions
Section10:Syllabus Conclusion
Lecture43:Syllabus Conclusion
Benefits
eduCBA e-campus
Virtual campus powered by robust LMS which enables to study through internet with cutting edge features
Online Video Training Material
Presentation Slides
USP of the product
* 24 x 7 online access* Learn from tutorials curated by expert industry professionals and trainers* Certificate of Completion* Practical application oriented skillsHow to use? (Steps to use Study Material)
Step 1 - eduCBA sends the redemption coupon along with the registration link. Step 2 - Student will register with his register email id and coupon Step 3 - Student receive the course access and password on his/her email idStep 4 - Login using your email id and password and start learningTo get more information, you may want to watch the video below
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