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Chapter 1 |
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1. |
Introduction to Google Analytics course |
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Chapter 2 |
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1. |
What is analytics? |
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2. |
How visitors use a website |
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3. |
Look at data and information details |
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4. |
Closer look at conversions |
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5. |
Introduction to Context, Averages etc. |
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2.1 |
QUIZ 1 |
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Chapter 3 |
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1. |
Look at the analytics working |
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2. |
Setting up an account |
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3. |
Tracking codes on websites |
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3.1 |
QUIZ 2 |
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Chapter 4 |
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1. |
Introduction to reports |
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2. |
Look at profile administration |
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3. |
Navigating through reports |
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4. |
Understanding layouts and formats |
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5. |
Data sorting |
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6. |
Slicing data with dimensions |
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7. |
Closer look at help tools |
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4.1 |
QUIZ 3 |
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Chapter 5 |
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1. |
Getting to know who visits your website |
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2. |
User segmentation and Importance of segmentation |
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3. |
New and old users |
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4. |
Data comparing |
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5. |
Data from mobile devices |
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5.1 |
QUIZ 4 |
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Chapter 6 |
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1. |
Look at site visitor sources |
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2. |
A look at direct traffic |
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3. |
Reference point for visitors |
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6.1 |
QUIZ 5 |
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Chapter 7 |
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1. |
Top working content |
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2. |
Getting to know content according to website pages |
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3. |
Importance of landing and exit pages |
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4. |
Understanding usage reports |
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5. |
Site search configuration |
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7.1 |
QUIZ 6 |
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Chapter 8 |
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1. |
Account management |
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2. |
Sending reports |
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Chapter 9 |
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1. |
Introduction to Goals |
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2. |
Configuring a goal for a page |
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3. |
Look at reporting goals |
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4. |
Time sensitive and intelligent alerts |
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5. |
Introduction to Funnels |
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6. |
Setting up a funnel |
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7. |
Funnel visualization report |
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9.1 |
QUIZ 7 |
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Chapter 10 |
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1. |
Project : Part 1 |
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2. |
Project : Part 2 |
Project Based Learning
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Learn the concepts behind web analytics and how it works. Learn how to setup an account on Google Analytics and work hands on with visitor reporting and site traffic reporting. Concepts of funnels and goal analysis are covered in this in-depth course on Google Analytics.
Get Certified
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On successful completion of the course, you will get an E-Certificate from Twenty19.
Clarify your Doubts
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You can ask all the questions in 'Clarify your Doubts' forum anytime;
course experts will answer all your questions.
FAQs:
Here you can have a look at our frequently asked questions. We have put together some simple answers you may have, Click here to take a look!
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