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Marketing Analytics: Data-Driven Techniques With Microsoft Excel

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Highlights

  • Winston W L
  • ISBN13: 9788126548620
  • ISBN10: 8126548622
  • Language: English
  • Author: WAYNE L. WINSTON
  • Publisher: Wiley India Pvt Ltd
  • SUPC: SDL339211542

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Country of Origin or Manufacture or Assembly India
Common or Generic Name of the commodity Object-Oriented Software Design Books
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Description

Marketing Analytics: Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques. This comprehensive book shows how to use each technique to solve a practical business problem and achieve optimum marketing results.

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