Marketing Ethics

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ISBN13:9781446208106
ISBN10:1446208109
Publisher:Sage Publications Ltd
Language:English
Binding:Hardback
Sub Genre:Marketing
SUPC: SDL550629286

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Other Details
Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Business, Investing & Management
Manufacturer's Name & Address
Packer's Name & Address
Marketer's Name & Address
Importer's Name & Address

Description

Brief Description

The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research.

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Product Type: Non Fiction Books Business, Investing & Management Books
Brand: Books
Binding: Hardback
Language: English

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