Objective Marketing Aptitude Paperback (English) 2015

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Arihant Experts
ISBN 13: 9789351761617
ISBN 10: 9351761614
Author: Arihant Experts
Publisher: Arihant Publications
Publishing Year: 2015
No. of Pages: 140
Binding: Paperback
Language: English
Category: Competitive Exam
SUPC: SDL646181691

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Banking Exams
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Description

Marketing Aptitude was published in the year 2014 by Arihant Publishing.

{Synopsis}
Marketing Aptitude is a great source to study marketing aptitude for several entrance examinations. The book is divided into 16 chapters: Introduction to Marketing, Marketing Environment, Marketing Mix, Consumer Behaviour, Market Segmentation, Marketing Management and Planning, Product Life Cycle (PLC), Channels of Distribution, Pricing, Advertising, Personal Selling, Sales Promotion, Branding, Packaging and Labelling, Marketing Research, Consumer Protection and Modern Marketing System. There are number of solved papers also from previous year thus making sure that the aspirants are prepared on the latest pattern too.
There are 10 practice papers for self-analysis. At the end of the book there is abbreviation and glossary section also.

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Product Type: Competitive Exams Banking Exams
Brand: Books
Binding: Paperback
Language: English
Publisher: Arihant Publication
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