Online Marketing Online Course by twenty19

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Highlights

Delivery via E-mail
Non-Cancellable
No Physical Dispatch
Stream:Digital Marketing
Duration:5 Hours For queries and concerns drop an email to learning@snapdeal.com
SUPC: SDL588882124

Description

Chapter 1
1.	Introduction
Chapter 2
1.	Defining Online Marketing
2.	How online marketing works
3.	Distinctions and Components
Chapter 3
1.	Online marketing planning and success
2.	Define your target market
3.	Online marketing measurement
3.1	QUIZ 1
Chapter 4
1.	Planning a Website - Importance of Site Maps
2.	Planning a Website - Website Components
3.	Planning a Website - Wireframing
4.	Planning a Website - Elements of a successful site
5.	Planning a Website - Home page best practices
6.	Planning a Webiste - Privacy Policy
4.1	QUIZ 2
Chapter 5
1.	Optimizing a Web Site - Hire Help or DIY
2.	Optimizing a Web Site - Website Platforms
3.	Optimizing a Web Site - Domain Names
4.	Web site maintenance and management
5.	Mobile Sites
Chapter 6
1.	Content Marketing - Authority Marketing
2.	Content Marketing - Article Marketing
3.	Content Marketing - Online PR
4.	Email Content Marketing
6.1	Quiz 3
Chapter 7
1.	Overview of search engine marketing
2.	Search engine optimization.
3.	Paid and local searches
4.	SEM Scenario one
5.	SEM Scenario Two
Chapter 8
1.	Social media, social networking, and social media marketing defined.
2.	Blogging and micro blogging.
3.	Social networking.
4.	Video sharing
5.	Social shopping and opinions.
6.	Social news and social bookmarking
7.	Wikis.
8.	Social media strategy.
Chapter 9
1.	To blog or not to blog?.
2.	Blogging success.
3.	Blog content creation ideas.
Chapter 10
1.	Online Advertising - Search ads.
2.	Online Advertising - Display ads.
3.	Online Advertising - Affiliate marketing.
4.	Online Advertising - Social media advertising.
5.	Online Advertising - Local advertising
6.	Online Advertising - Email advertising
7.	Project : Online Advertising
Chapter 11
1.	Email Marketing - Collecting email addresses.
2.	Email Marketing -Email management and messaging
Chapter 12
1.	Exploring Facebook for business.
2.	Understanding Facebook terminology.
3.	Facebook profiles vs. Face book pages
4.	Planning your page.
5.	Filling out your page information.
6.	Posting effective status updates.
7.	Highlighting and pinning posts.
8.	Scheduling posts on your page.
9.	Facebook events and Milestones
12.1	QUIZ 4

Project Based Learning

This course will give you complete understanding on Online Marketing and what are the strategies that should be implemented in your social media campaigns to achieve the desired results.

Get Certified

On successful completion of the course, you will get an E-Certificate from Twenty19.

Clarify your Doubts

You can ask all the questions in 'Clarify your Doubts' forum anytime;
course experts will answer all your questions.

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Product Type: Online Education Professional Courses & Certifications
Brand: twenty19
Stream: Digital Marketing

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