Online Reputation Management For Dummies

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Lori Randall Stradtman
ISBN13: 9788126539574
ISBN10: 8126539577
Language: ENGLISH
Author: Lori Randall Stradtman
Publisher: Dreamtech Press
Pages: 384
Binding: Paperback
Category: Business
SUPC: SDL747244689

Description

Author_Details Lori Randall Stradtman specializes in creating social media campaigns for brands. Lori was a keynote speaker at Blog world NYC May 2011 and she is a regular contributor to Social Media Examiner, Blog World and Lori holds professional associations with the PRSA and IABC and is in high demand for keynote speaking engagements. About_Topic Online reputation management includes every day listening, messaging and responding as well as online reputation management for special events, such as announcements or conventions. It can also involve crisis management using social media and other web properties About_Book Online Reputation Management for Dummies gives brands step-by-step instructions to create a solid, productive online reputation management system that will help achieve goals and equip brands to deal with any online reputation crisis that arises. It will cover: • Considering culture, talent and goals when developing your online reputation management system • Building your online reputation management team • Researching your every day and your crisis SEO keywords • Creating your reputation through listening, messages, images, videos, and other media • Handling crises with social media, bloggers, influencers and responding immediately Main_Blurb Short_Blurb TOC Part I: Getting Started with Online Reputation · Management · Chapter 1: Understanding Online Reputation Management · Chapter 2: Determining Your Online Reputation Management Approach Part II: Organizing Your Teams · Chapter 3: Creating Your Everyday Team · Chapter 4: Recruiting Professionals for Your Crisis Team Part III: Listening Is Love · Chapter 5: Choosing Your Best Monitoring Tools · Chapter 6: Researching Your SEO Keywords · Chapter 7: Setting Up Your Listening Tools Part IV: Establishing Your Reputation · Chapter 8: Engaging Easily via Social Media · Chapter 9: Claiming Your Brand Online · Chapter 10: Creating Great Messages · Chapter 11: Tapping In to Focused Interest Groups · Chapter 12: Writing Your Way to the Top · Chapter 13: Using Visuals to Spread Your Message · Chapter 14: Discovering and Inspiring Brand Evangelists Part V: Responding to Crisis: Your Step-by-Step Plan · Chapter 15: Managing Escalating Issues · Chapter 16: Managing a Crisis · Chapter 17: Promoting Goodwill Part VI: The Part of Tens · Chapter 18: Ten Online Reputation Tips for Special Events · Chapter 19: Ten Ways to Face plant Your Online Reputation · Chapter 20: Ten Ways to Create Happy Fans Concise_Desc Online Reputation Management for Dummies gives brands step-by-step instructions to create a solid, productive online reputation management system that will help achieve goals and equip brands to deal with any online reputation crisis that arises. Part I: Getting Started with Online Reputation · Management · Understanding Online Reputation Management · Determining Your Online Reputation Management Approach Part II: Organizing Your Teams · Creating Your Everyday Team · Recruiting Professionals for Your Crisis Team Part III: Listening Is Love · Choosing Your Best Monitoring Tools · Researching Your SEO Keywords · Setting Up Your Listening Tools Part IV: Establishing Your Reputation · Engaging Easily via Social Media · Claiming Your Brand Online · Creating Great Messages · Tapping In to Focused Interest Groups · Writing Your Way to the Top · Using Visuals to Spread Your Message · Discovering and Inspiring Brand Evangelists Part V: Responding to Crisis: Your Step-by-Step Plan · Managing Escalating Issues · Managing a Crisis · Promoting Goodwill Part VI: The Part of Tens · Ten Online Reputation Tips for Special Events · Ten Ways to Face plant Your Online Reputation · Ten Ways to Create Happy Fans

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