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About the Author
Aparna Jain has a postgraduate degree in hospitality but decided after a year of working in the industry that a world of pasted smiles wasn't for her. She moved to technology and worked in the internet, tech and telecom space for ten years even the madness of Silicon Valley before moving into the media. As marketing head for Cosmopolitan and Good Housekeeping, she was immersed in the lifestyle space. She then joined Tehelka to head the marketing function and was part of the core team that launched THiNK. She runs her own marketing consultancy and Integral-based coaching practice called Zebraa Works. Her leadership coaching practice, she says, is like food. It allows for deep meaningful connections and helps navigate through most problems. Because she is an insomniac, she also manages to fit in a love of reading, cello lessons and the occasional cooking up of fancy meals into her days.
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