Park Avenue Styling Gel (CHORME) gives an extra strong hold on your hair. The gel allows you to make your hair stay the way you want. The brand of Park Avenue was launched in 1986 to provide stylish and innovative wardrobe solutions to well-dressed gentlemen. Rated as India's premium lifestyle brand, their ranges embody the latest in international fabric, styling, colour and fashion trends. Being a part of J.K. Helene Curtis Ltd, part of the Raymond Group they are delivering a promising range for personal grooming and Toiletries industry since 1964. Park Avenue range includes Fragrances, Body Care Solutions, Shaving Systems and Hair Care Solutions for the styling needs of todayâ€™s man. Over the years, their personal care range and grooming products have earned a reputation for being one of the best in industry.