Building a culture of dazzling growth, profits, customer loyalty, and employee satisfaction is a top priority for almost anyone working in a team or organization. Yet until now, organizations have relied mostly on intuition and replication. They copy Apple, Southwest Airlines, or the Ritz Carlton - only to find it doesn't stick. That's because the best way to motivate people on a continuous basis is not with external rewards, but by tapping their deeply human need to direct their own lives, to learn and create new things, and to do better by themselves and their world.What if you could design a culture that triggered people's internal motivation, and one that literally primed them to perform? That's the premise and promise of Primed to Perform. It explains the counter-intuitive science behind high performing cultures. It shares the surprisingly simple way to measure your culture and track how it improves over time. Most importantly, it teaches you how to build great cultures, using a systematic-and sustainable-approach.The authors conducted a rigorous review of the scientific literature and commissioned independent studies of the relationship between culture and organizational performance.High performing cultures can't be left to chance, or rest on the backs of a few charismatic leaders. Instead, organizations must create systems that shape and maintain them.Whether you're a five-person team, a startup, or a mega-institution, the must-have habits of high performers apply to you.
About Author
Neel Doshi and Lindsay McGregor are cofounders of Vega Factor, a company that helps organizatons build high performing, adaptive cultures through consulting, learning programs and technology. Previously,Neel Doshi was a Partner at McKinsey & Company, founding member of a tech startup,and uninspired employee of a mega-insttuton.Lindsay McGregor was a consultant at McKinsey & Company, where she led projects with Fortune 500 companies. Lindsay and Neel are married and live in New York City.
