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Syste
m (Hardware/Software)
Requirements
| Operating
Software | Windows XP or
Higher
| | Processor | Minim
um P4 or Higher
| | RAM | 1 GB or
Higher
| | Browser | Any
| | Recommended Internet
Speed | Minimum 1MBPS
| | Supported Browser
Plug-ins | * Updated
Flash Player, * Update Java
| | Other
Requirements | Speaker or
headphone | |
Prdocut DescriptionThis course on Sales promotion deals in different promotional mix campaign to boost the sales of a product or service. Sales promotion is an activity designed to boost the sales of a product or service. It includes several promotional activities such as advertising campaigns, Public Relations activity, setting up competitions with attractive prizes, free-sample campaign, offering free gifts or trading stamps, temporary price reductions, demonstrations or exhibitions, door-to-door calling, telemarketing, personal letters or other methods. In this course we will touch different promotional activities carried out by marketeers to promote their products and services. We will be covering the following modules in this course:
Sales Promotion
Direct Marketing
PR Activity
Publicity
Corporate Advertising
Internet Promotion
Ethical aspects etc
This course is ideal for any Management student looking for a career in Marketing. Any marketing or sales professional will enjoy this course. This course could also give some good information on sales promotion to Management Professionals. There is no such pre-requisites required for this course. Any one with an interest in Marketing can take this course
Course Curriculum
Section1:Introduction
Lecture1:Introduction and Objectives of sales promotion
Section2:Sales Promotion
Lecture2:Sales Promotion - Pros and Cons
Lecture3:Consumer Promotions
Lecture4:Trade Promotions & Sales Force Promotions
Lecture5:Sales Promotion Objectives Setting & Budgeting Techniques
Lecture6:Sales promotion programme design
Section3:Direct marketing
Lecture7:Introduction, Features & Advantages of Direct marketing
Lecture8:Direct v/s mass Marketing & Direct Marketing Elements
Lecture9:Direct Marketing Media
Lecture10:Case Example of Direct Marketing & Conclusion
Section4:Public Relations - PR
Lecture11:Public Relations - Introduction, Strengths & weaknesses, Publics
Lecture12:Types of PR
Lecture13:Tools of PR
Lecture14:Managing PR and few other concepts
Section5:Publicity
Lecture15:Publicity
Section6:Corporate Advertising
Lecture16:Corporate Advertising
Section7:The Internet & Interactive Media
Lecture17:The Internet & Interactive Media Part 1
Lecture18:The Internet & Interactive Media Part 2
Lecture19:The Internet & Interactive Media Part 3
Lecture20:The Internet & Interactive Media Part 4
Lecture21:The Internet & Interactive Media Part 5
Lecture22:The Internet & Interactive Media Part 6
Section8:Measuring the effectiveness of Promotional programme
Lecture23:Measuring the effectiveness of Promotional programme Part 1
Lecture24:Measuring the effectiveness of Promotional programme Part 2
Lecture25:Measuring the effectiveness of Promotional programme Part 3
Lecture26:Measuring the effectiveness of Promotional programme Part 4
Lecture27:Measuring the effectiveness of Promotional programme Part 5
Lecture28:Measuring the effectiveness of Promotional programme Part 6
Lecture29:Measuring the effectiveness of Promotional programme Part 7
Section9:The Legal & Ethical Environments of Promotions
Lecture30:The Legal & Ethical Environments of Promotions Part 1
Lecture31:The Legal & Ethical Environments of Promotions Part 2
Lecture32:The Legal & Ethical Environments of Promotions Part 3
Lecture33:The Legal & Ethical Environments of Promotions Part 4
Lecture34:The Legal & Ethical Environments of Promotions Part 5
Lecture35:The Legal & Ethical Environments of Promotions Part 6
Benefits
eduCBA e-campus
Virtual campus powered by robust LMS which enables to study through internet with cutting edge features
Online Video Training Material
Presentation Slides
USP of the product
* 24 x 7 online access* Learn from tutorials curated by expert industry professionals and trainers* Certificate of Completion* Practical application oriented skillsHow to use? (Steps to use Study Material)
Step 1 - eduCBA sends the redemption coupon along with the registration link. Step 2 - Student will register with his register email id and coupon Step 3 - Student receive the course access and password on his/her email idStep 4 - Login using your email id and password and start learningTo get more information, you may want to watch the video below
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