Part of the business category, this book was published by Oxford University Press in the year 2004.
Synopsis:
Services Marketing discusses the perish-ability, intangibility and inseparability of Business services and has been designed to meet the requirements of MBA students for business. Get this book to know more about the business concepts. Get your pick from Snapdeal and get heavy discounts. Services Marketing by Govind Apte is a book that is specially designed and described to suit the MBA students' curriculum from Indian Business Schools. The book comprehensively deals with the marketing aspect of your services and describes how different it is from the conventional and traditional business marketing. The reader will come to know about the core concepts of service marketing, understand the managerial applications and in depth coverage to several themes as per the unique subject understanding. You will find the link between concepts and the case materials available within the and thus a better insight to topics. Some of the important topics that are discussed in this book include marketing mix, expected services, perceived services, customer role in delivery and more.
About the Author:
Govind Apte is a renowned author and an IIT alumnus. He has more than 23 years of industry experience. He had earlier taught at Symbiosis Institute of Management and Studies, Pune and has further worked in numerous other domains.
