ONLINE DELIVERY VIA EMAIL - Social Media Marketing: Analytics and User Engagement (Certified Online Course) By Easyskillz

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Highlights

Delivery via E-mail
Non-Cancellable
No Physical Dispatch
Certified by: Easyskillz
Note: Non-cancellable Product
Language: English
Brand: Easyskillz
Stream:Marketing
Note: Certified by Easyskillz
Eligibility: Any graduate
For queries and concerns drop a mail to learning@snapdeal.com
Duration: 6 Months
Mode of Delivery: You will receive access details via e-mail within 24 hours. NO physical dispatch.
SUPC: SDL436885544

Description

Note: Learner will receive the course completion certificate and have to apply for the certification separately.

In this course, we cover social media analytics and insights, how to extrapolate from user data on Facebook and Twitter, and determine user engagement. Third-party analytics and management platforms will also be covered, along with CPC models for Facebook ads and sponsored stories.
Section 1 - Facebook and Twitter ad management
1) Twitter and Facebook Advertising APIs
2) Ad Structure:s and creating”click-friendly” ads
3) Page post, domain and sponsored stories
4) CPC vs CPM models
5) Creation of effective ad copy and graphics
6) Measuring the efficiency of ad campaigns

Section 2 - Facebook + Twitter insights and analytics
1) Page Insights and Reach
2) Talking about this' function
3) Virality and engagement metrics
4) Measuring impact
5) Edgerank algorithm
6) Twitter analytics and using ow.ly OR bit.ly to measure page clicks

Section 3 - Tools to use Facebook and Twitter even more effectively: 3rd party apps
1) Hootsuite Vs Tweetdeck
2) Extrapolating data to determine user behavior
3) Reporting within 3rd party apps
4) The best list managers around
5) Using Tweetadder to find your target audience and increase followers

About The Instructor
Iba Masood is currently the account director, at the Australian based social media and web design firm, 3elements Digital. She is also a co-founder of Gradberry.com, and has received several awards for her work in digital marketing, including being nominated alongside international and regional marketing campaigns for the Internet Awards, for the Gradberry.com launch. She started Gradberry.com and The Fruit Bowl (a leading careers blog for students) with a $0 social media marketing budget. Iba is a recipient of the Cartier Womens Initiative Award, and has written for the Huffington Post on digital marketing and entrepreneurship.

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Product Type: Online Education Professional Courses & Certifications
Brand: Easyskillz
Stream: Digital Marketing

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