100% Authentic Brands
Product Covered Under Trustpay
TrustPay protects customers with a 100% moneyback guarantee if there is an issue with product quality, size or delivery
Seller Endorsed by brand for trusted and genuine product always
Book Description:This revised and updated text, now in its Fourth Edition, gives an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by six case studies that encompass the broad spectrum of Indian companies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector units. The case studies will be of immense help to the budding managers as well as provide them with the requisite practical orientation for understanding the strategic management issues.
What distinguishes the text is the inclusion of the concepts, theory and case studies in a single, compact volume that becomes handy for the reader.
Intended primarily as a textbook for postgraduate students of management and commerce, this book is of immense help to all those attending management development and executive development programmes.
NEW TO THIS EDITION :
A new chapter, Code and Laws for Corporate Governance, has been added under Section—Board of Directors and Corporate Responsibility. This chapter discusses some important reports published on Corporate Governance in India and abroad.
Case studies on Infosys and Wipro have been updated.
About the Author:R. SRINIVASAN (Fellow, IIM Bangalore) is Professor, Department of Management Studies, Indian Institute of Science (IISc.), Bangalore. He had his post-doctoral training at the University of Leeds (U.K.). Professor Srinivasan has more than 32 years of experience with premier institutions such as IISc., Administrative Staff College of India, Hyderabad, and NITIE, Mumbai. He has served with distinction in reputed organizations like Tata Consulting Engineers and Indian Telephone Industries. He is a recipient of the International Statistical Institute Award (1983) and the Colombo Plan Award (1989).
Professor Srinivasan has to his credit more than 135 articles in leading international and national journals.