Jalebi Management, the first book in Shombit Senguptas Jalebi Trilogy, compared Indian industry to a jalebi. It showed how it is necessary for organizations to interconnect seamlessly, both internally and externally, so that business can swim smoothly in the sweet syrup of the jalebi. However, the jalebi has a flip side tooits shape is never predictable; but business has to be unsurprising. Being the worlds most complex and heterogeneous society how can India find a pattern to get out of the irregular, negative aspects of the jalebi?
Strategic Pokes, this second book, is about all the unconstructive areas that business houses in India have to cope with. The book rides through the Indian and European landscape, spanning across history, to explore the perceptible, exciting distinction that customers value. It has examples of how the West is obsessed with embedding the quality spark in products and services, which enables them to deftly handle their business and successfully take it around the world. The book reveals how Indian business entangles itself in the jalebis uneven character, and then with disruptive insights, it looks for a jalebi pattern to exit this maze.
