Product DescriptionIn this thought-provoking and entertaining book, Tom
Asacker, author of Sandbox Wisdom and A Clear Eye
for Branding, pulls back the curtain on the workings
of the mind and reveals the hidden logic to motivating
behavior, both in ourselves and in others.
Whether you are launching a new brand or marketing
campaign, selling products and services, coaching
individuals or leading a team, this book will shatter
your assumptions about leadership and the art of
influence, and give you the invaluable insights required
to understand and move others.
The Business of Belief is Tom Asacker's most
compelling-and important-book yet. It will
fundamentally change the way you think about your
work and your life. Use it as your companion and
as a guide in this fast-paced world overwhelmed by
complexity and choice.
The next big idea in business is BELIEF.
About Author
Tom Asacker writes and teaches about radically new
practices and ideas for marketplace success in times
of uncertainty and change. He is the author of six
groundbreaking books that redefine business for the
new millennium. A popular speaker, Tom has lectured
on marketing, innovation, and marketplace trends to
corporate, association, and university audiences around
the world. As an independent business consultant,
he's advised start-up ventures, NPOs, and Fortune
500 companies on innovation, emerging trends, and
strategic communication and brand development. Prior
to his role as a writer, professional speaker and corporate
catalyst, Tom was an agitator in management posts at
GE and throughout his entrepreneurial endeavours as
founder of a strategic brand consultancy, owner of an
electronics manufacturing firm, and co-founder and
CEO of a medical device company.
