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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 5th Edition Hardback - English

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Highlights

  • -
  • Author: David Scott
  • Publisher: Wiley India
  • Binding: Hardback
  • Language: English
  • Pages: 480
  • ISBN13: 9788126560042
  • ISBN10: 8126560045
  • Year: 2016
  • SUPC: SDL332836430

Description

DAVID MEERMAN SCOTT is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and Newsjacking. His books open people's eyes to the new realities of sales, marketing, and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

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