This soft, natty Gingham is great Friday and Saturday wear. It works well on brown khakis, black trousers and even on a pair of jeans. Has just the right balance of sobriety and casualness to it. Gingham is the popular checked cotton fabric (now hugely in vogue ) originally came from the Malay word for stripes. And when originally imported into England in the 1600s it did mean a striped fabric, but gradually came to stand exclusively for a certain kind of checked fabric - where white and a colour continue alternating in large or small checks. The Stiff Collar is a cool new e-brand that sells 'somewhat snooty English shirts' at decidedly non-snooty prices. The English cut stiff collar shirts are rather different when compared to regular high street shirts. Inspired by the hallowed tailoring traditions of Jermyn Street and Saville Row, these 100% cotton shirts are suffused with the distinctive styling elements that make up the English cut - longer shirt tails, close to body cuts, barrel cuffs , a split yoke and of course a stiff, Windor cutaway collar. Disclaimer: Please note the product colour may differ from the colour shown in the photo.