Answers to questions on Indian mythology, culture, customs, traditions and lifestyle that you have always been looking for
If God exists, why can't we see him?
Why does Lord Krishna's crown have a peacock feather?
Why, according to some beliefs, are human beings born again and again?
Why are some people born in penury, while others are born to kings?
Why does the groom walk at the end of a marriage procession, but a bier carrying a dead body is right at the front of a funeral procession?
Why do judges and lawyers wear black robes?
Why do Hindu women put vermilion in the parting of their hair and why do they wear bangles?
How did words like Guru, Bhagwaan, Khuda etc. Come into existence?
...and many more.
Everybody wishes to know the answers to worldly queries, but answers to such queries have never been available in one single place. In this book, my literature loving friend, Ashok Sawhney has made a meaningful effort to fulfil this need. Reading this book will open up a treasure trove of knowledge. This book is worth reading for anyone who is a curious person.
- B L Joshi, Former Governor of Uttar Pradesh
This book is an easy read, not a serious study and propagates ways to live a better life. I salute Ashok Saheb for writing this book. It is a great contribution towards humanity and each chapter appears to have been written specifically for every single reader.
-Joginder Singh, Former Director, Central Bureau of Investigation
About the Author
Ashok Sawhney, a leading name in the Indian watch-making industry, has other remarkable qualities apart from entrepreneurship: he us a multi linguist and writes excellent Urdu poetry.
A veteran industrialist, Ashok established his first wrist-watch manufacturing unit in India in 1970, after gaining valuable experience at the Langendorf Watch Company in Switzerland. As a true nationalist, his objective was to reduce dependence on imports. Today, his five watch-making units employ over 2000 people. Ashok is Global President of Swiss Military, the luxury retail brand from Switzerland, which sells its products in 15 countries worldwide, He was awarded the 'Udyog Patra Samman' by the Institute of Trade and Industrial Development in 2002.
Ashok is fluent in seven languages. His Urdu poetry is highly acclaimed and has found patrons in contemporary Urdu poets and prominent Muslim universities alike. He is the author of Surbhi Suman, which is a collection of classic Urdu poetry and Kya, Kyun, Kaise? - a compilation of question and answers on commonly observed Indian customs.
He also serves as a Trustee on the board of these renowned institutions:
Chief Patron of Dr Zakir Hussain Trust, Aligarh
Trustee of Guru Teg Bhadaur International Trust
In 2016, the World Business Conclave Hong Kong bestowed Ashok Sawhney with the prestigious 'GLOBE Platinum Award' for 'Leader Par Excellence' while his brand Swiss Military was awarded the 'Best Upcoming Brand in Asia' amongst 101 brands nominated.
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