Everyday we shed 4% of our skin cells. It is a natural, regenerative Process. If the dead skin is allowed to remain, it settles as a thick layer and is impervious to moisturizers. Exfoliation involves vigorous skin massage, either with the hand, body brush, loofah or mitt. Loofahs are highly effective in stimulating blood circulation, loosening dead cells and leaving the skin soft, supple and glowing. As well as loosening dead skin, exfoliate loosens blockages that help decrease the likelihood of ingrown hairs. Two or three times a week give yourself a special treatment, gently exfoliating scrub or cream all over your body.