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This course aims at teaching students the various marketing concepts of advertising, sales promotion and consumer behavior. It focuses on providing students knowledge about the foundational concepts of finance and accounting.
Content
Semester I
Cost and Management Accounting
Organisational Behaviour
Communication in English
Communication and Computer Application
Fundamentals of Accounting
Semester II
Management Information Systems (MIS)
Legal Framework
Business Economics
Event Management
Financial Management
Semester III
Principles of Management
Financial System and Auditing
Economic Environment
Quantitative Techniques in Business
Small Business Management
Semester IV
Business Ethics and Environment
Human Resource Management
Marketing Management
Managing Information
Project Management and Entrepreneurship Development
Semester V
Operations Management
International Business
Introduction to International Marketing
Company Law
Introduction to Technology Management
Semester VI
Services Marketing and Customer Relationship Management
Advertising and Sales Promotion
Product and Brand Management
Industrial Marketing
Financial Service Marketing
Duration:
3 Years/6 Semesters
Eligibility:
12th passed or equivalent (in any discipline)
FEE STRUCTURE
Lump Sum Fee: Rs. 58,000/-
Installment Structure:
Ist Installment with application form: Rs. 26,000/-
IInd Installment (with 6 months PDCs): Rs. 11,000/-
IIIrd Installment (with 6 months PDCs): Rs. 11,000/-
IVth Installment (with 6 months PDCs): Rs. 11,000/-
Total Fees: Rs. 70,000/-
or
Ist Installment with Application Form: Rs. 40,000/-
IInd Installment (with 2 months PDCs): Rs. 18,000/-
Total Fees: Rs. 58,000/-
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