Lifestyle Licensing BV is a full service International agency and marketing company with exclusive rights to the trademark “Beverly Hills Polo Club” as well as other Lifestyle Brands. From our Amsterdam Headquarters, we maintain a global network of licensees of apparel, home and prestige accessory products that synergistically present our brand image qualities in each individual market. Lifestyle Licensing BV has added experienced teams of graphic and fashion designers, proven merchandisers and well-known marketing professionals to provide world-class strategic assessment, product development, design leadership, innovative marketing techniques, display concepts and sales. The Beverly Hills Polo Club® image evokes the casual, relaxed elegance of the Southern California lifestyle. The name Beverly Hills instantly suggests luxury, success, style, elegance, self- confidence and comfort. The game Polo, known as the “Sport of Kings”, strongly reinforces these aspirational characteristics, as well as the Beverly Hills image, with added dimensions of both the fun of competitive sport and individual physical strength. Independent consumer research documents these perceptions, with benchmarks that rank our aspirational qualities at the top of popular brand images.
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