Blaupunkt GmbH is a German manufacturer of electronics equipment, noted for its home and car audio equipment. Founded in 1923 in Berlin as "Ideal", the company was acquired by Robert Bosch AG in 1933. In 1938 it changed its name to "Blaupunkt", German for "blue point" or "blue dot", after the blue dot painted onto its headphones that had passed quality control.Blaupunkt is a leading brand for car radios in many parts of the world particularly in Europe. Blaupunkt represents quality and innovative power. In addition Blaupunkt more and more focuses on components of consumer electronics and currently employs approx. 80 people in the trading business at its headquarters and about 350 in its Malaysian factory.